Custom online slot games are those that are specifically made for a particular online casino or online casino group. A software provider licenses it product to several online casinos. All of them offer their clients the same set of online casino games. But there are software providers who will create an online slot game that will be available at only one online casino or online casino group and no other. This slot game is known as custom slot. A custom slot serves two purposes. It offers something unique to players of a casino or group that they cannot get elsewhere. Though the custom slot functions like any other slot game, thematically it is built around the brand of the online casino or group and it serves to strengthen that brand image. Software providers Microgaming and Realtime Gaming are well known for creating custom slots. Microgaming caters to online casino groups, whereas Realtime Gaming caters to individual online casinos.

Microgaming Custom Slots

The Fortune Lounge group of online casinos is powered by Microgaming. It offers two custom slots to its players at all its online casinos. One of them is titled Fortune Lounge. The online casinos of this group, such as Seven Sultans, Royal Vegas, Platinum Play, Vegas Palms and Desert Dollar, have their own logos and these logos appear as symbols on the reels. The Fortune Lounge has its own logo, which is the wild symbol in the slot game. At one time the loyalty scheme at the Fortune Club casinos was known as Players Club. The Players Club logo is the scatter symbol.

The second custom slot game of the Fortune Lounge group is titled International Casino Games. International Casino Games is an annual mega promotion that runs across all Fortune Lounge brands. Five seasons of this promotion have already been completed and 2012 should see the sixth season. The promotion runs over several months and winners are taken on a luxury cruise. The symbols are related to the cruise and to the partying and gambling that happens on the cruise. This custom slot draws a lot of traffic when the promotion is running.

Realtime Gaming Custom Slots

The Rushmore group of online casinos is powered by software from Realtime Gaming. It has brands like Rushmore Casino and Cherry Red Casino. Both these online casinos have their own custom slots. The Cherry Red custom online slot features icons that can be seen at the web site. Instantly recognizable are the pair of cherries and the blonde girl who introduces the casino games in the animations. The Cherry Red logo is the wild symbol and offers the highest fixed jackpot of 15,000 coins. The Dollar logo is the scatter symbol.

Rushmore Casino offers a custom slot titled Rushmore Riches. As somewhat of a departure from other custom slots, Rushmore Riches focuses more on Mount Rushmore, the monument that gave its name to the online casino, rather than the online casino itself. There is a symbol of the Mount Rushmore monument crafted in a comic manner with President Washington smoking a cigar and President Roosevelt sporting sunglasses. The four presidents are wild symbols, with each appearing only on one reel. Rushmore Casino is not forgotten, because the Rushmore Casino logo is the scatter symbol.