Today more and more online casinos are creating blog pages for their readers. These can usually be accessed from a menu header or footer in the homepage. Each online casino has developed a characteristic blog page suited to its approach and brand. Online casino blog pages serve different purposes and some of these are described in this article. The objective is to get online casino players to regularly read these blog pages for their benefit.

The simplest blog page is the online casino newsletter. It merely provides information on new games, latest winners and online promotions. Some online casinos like to provide this information collated in a weekly newsletter. This becomes easier to update rather than make changes on the main web site. Newsletters tend to be terse and factual whereas online casino blogs present the same information in a more personal and informal manner. Then online casino blogs began to provide other information related to gambling. This included rules and strategies for new games and payment solutions accepted at the online casino. Other subjects included how to download software or how to contact customer support. It functioned like a sort of refresher course for existing players.

Today online casino blogs have become more of marketing tools to keep their players interested. One of the common techniques used is to promote old games by linking them to current events. One example is from a blog at Royal Vegas online casino posted in August. August has been designated as the Romance Awareness month. So this blog highlighted some of the classic romance themed online slots in its portfolio like Starlight Kiss and Immortal Romance. Vegas Palms online casino blogs also regularly employ this technique. Based on the Straight Outta Compton movie, it created memes for some of its popular slot games. Mugshot Madness video slot based on a cops and robbers theme became Straight Outta Action. Realizing the wider interest of online casino players, many blog pages are related to the wider world of entertainment and technology. An example is the Crazy Vegas online casino. Its blogs cover Phil Ivey, the professional poker player, betting odds for Wimbledon and a Brisbane mother taking a selfie with Johnny Depp.

The best blog pages by far are on the online casinos of the Fortune Lounge group and Vegas Partner Lounge group. These are updated on an almost daily basis and they include all the different types of blogs discussed above. The best part is that they are in the public domain so you can enjoy them whether or not you are signed up at these casinos.