Live casinos are usually operated from studios that are common across all licensees. This means that all online casinos licensed by a software provider will provide the same live dealer games set in the same environment. Now NetEnt is moving one step ahead of the competition and changing this concept.

Henrik Fagerlund, Chief Product Officer of NetEnt, announced the release of their ground-breaking exclusive virtual casinos. He said that this will breathe new life into the live casino experience, which had started to stagnate with a common offering to all licensees. The customised live casino will take the live gaming experience to a new level. Allowing online casino operators to provide significant inputs into the design and build of the line casinos will deliver enhanced results.

Ninja Casino has been the first operator to utilise this advanced streaming technology from NetEnt. Ninja has been able to customize the look and feel of its NetEnt live dealer casino to provide their players with a truly unique gaming experience. Ninja Casino Live is a virtual multi-table environment set on one of the top floors of a futuristic skyscraper that fits and strengthens the brand. It includes a choice of live dealers and different tables, including Roulette and Blackjack. One of the tables is operated by a Swedish speaking dealer, given that many of its players are from the Scandinavian country. A range of camera positions create an immersive UX Design that offers visibility of the other tables. This virtual casino solution from NetEnt also allows players to change tables and games without having to return to the lobby. This creates a natural and intuitive casino experience like moving from one table to the other in a land casino without having to come to the reception each time.

Dirk Camilleri, Head of Casino at Global Gaming, also released a statement. Global Gaming is the company that owns the Ninja Casino brand. He said, “Ninja Casino Live will enable us to offer a completely new, fully immersive casino experience on mobile.” He expressed pleasure at the level of customisation possible, stressing that this will increase engagement with live dealer players.

Supplying newer and better products is one way to be competitive. This NetEnt is doing. But at the same time the company is restructuring so as to be more cost effective. Therese Hillman, Group CEO of NetEnt, said that by decentralizing operations, the company is taking another step towards a new NetEnt, where customers and players are in focus.